ABC’s Ambassador program receives thousands of applications each year. Ambassadors come in many forms — those who love great beer, good food, having fun, being a weekend warrior, being a mindful parent, musicians, and those who want to share their amateur or professional athletic accomplishments with the world. They congregate on the trails, at triathlons, at marathons, at parks, in tap rooms, at ski resorts, around campfires, and anywhere good, active times are being had. The one thing they all have in common? A love for Athletic Brewing beer and the desire to share it with communities.
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“Athletic is the one brew in my fridge I never let run out,” Hammer said. “I’ve been sober for 21 years and this is the first NA beer I’ve wanted to represent. From the first drink, I was in.”
Having been sober for more than two decades, Hammer has long been stuck with NA beverages that lack the full-flavor of today’s craft NA beers. Athletic Brewing’s mosaic of nuanced changes to the brewing process results in a high-quality finished beverage that stands shoulder-to-shoulder with full-strength alcoholic craft brews.
“People drink NA for a lot of reasons. My personal story is one of recovery and addiction, but I still love a good drink. For others, they may be training for a triathlon, or be pregnant, or maybe they need to drink less, but still want the social aspect of having a good drink with friends,” Hammer said. “This is just damn good beer that’s right for any time.”
Learn more about Athletic Brewing Company at athleticbrewing.com.